Pfizer Combats Counterfeited Viagra in Hong Kong

Through serialization technology, pharmaceutical company Pfizer was able to target the distribution of counterfeit Viagra in Hong Kong.

Counterfeit drugs have been a major hurdle for pharmaceutical companies worldwide—approximately 73 billion euros of counterfeit medicine are distributed annually, according to the World Health Organization.  

 

Pfizer, a corporation that develops and produces medicine and vaccines for numerous medical disciplines, found that sales of their blockbuster drug Viagra were being undermined in Asian markets by major counterfeiting operations. In Hong Kong alone, approximately 40% of Viagra sales were found to be counterfeit.

 

To expose the fakes and increase the sales of the authentic drug, Pfizer turned to Kezzler’s serialization technology, which is designed to protect brands, track distribution, and strengthen consumer loyalty in the pharmaceutical industry using Kezzlercodes. Pfizer currently uses Norway-based Kezzler’s serialization technology to protect eight of its biggest brands.

 

Researched List: Blister Machines for Life Sciences
Need a blister machine for life sciences packaging? Our curated list features companies serving pharmaceutical, medical device, nutraceutical, and cosmetic industries. Download to access company names, locations, machine specifications, descriptions, and more.
Download Now
Researched List: Blister Machines for Life Sciences
Medical Device Innovations Report
Cutting-edge packaging technologies are transforming the medical device sector in PMMI’s “Innovation in Medical Device” report, featuring advanced materials, smart solutions, and evolving regulations. Editors share insights from nearly 300 PACK EXPO booth visits—each product deemed new and truly innovative—alongside video demonstrations of the equipment and materials on display.
Learn More
Medical Device Innovations Report