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Brady Partners with Kezzler and Honeywell on Refrigerant Brand Protection Program

Labeling and tracking combine in anti-counterfeiting solution for Genetron® 134a refrigerant.

Brady, a global provider of industrial and safety printing systems and solutions, announced that its brand protection business partnered with Kezzler and Honeywell to bring product authentication labeling and tracking to a leading industrial product - Genetron® 134a refrigerant, which can be used in automotive, commercial and industrial air conditioning, and refrigeration applications.

To combat counterfeiting, Brady provides secure label design services, layered anti-counterfeit materials, serialized label converting, and controlled supply chain distribution through one of its NASPO-certified secure facilities; Kezzler offers a real-time serialization system that provides each product its own digital identity; and Honeywell contributes covert security taggants and detection devices.

Nearly 3,500 containers of counterfeit Genetron 134a product were seized by local law enforcement in Saudi Arabia in 2013. In response, Brady and Kezzler developed a comprehensive brand protection labeling and tracking solution. Initially, this program was developed specifically for the Genetron 134a products in the Middle East, but has since expanded globally.

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