The business case for serialization

While the e-pedigree regulations in Turkey and California may have been your catalyst for serialization, completed projects reveal a wealth of business benefits—some anticipated, some surprises!

Serialization provides a near real-time opportunity to view and dissect product movement data to capture business value, revenue enhancement, and ROI.

Here are 10 reasons to serialize now:

Brand protection—shine a light on cargo theft, pharmacy theft, counterfeiting, and diversion.

Reverse logistics—aid recalls, returns, withdrawals, chargebacks, rebates, and shrink/loss recovery.

Inventory control—better insight into raw materials ordering (though that’s not part of the California legislative picture right now), as well as process scheduling.

Workflow processes—increased productivity through reduced physical handling and decreased errors.

Marketing—ability to build consumer trust through verification (authentication) via online portal or 800 number. It’s not part of the California law, though it could be part of the legal framework in other countries.

Medical Device Innovations Report
Cutting-edge packaging technologies are transforming the medical device sector in PMMI’s “Innovation in Medical Device” report, featuring advanced materials, smart solutions, and evolving regulations. Editors share insights from nearly 300 PACK EXPO booth visits—each product deemed new and truly innovative—alongside video demonstrations of the equipment and materials on display.
Learn More
Medical Device Innovations Report
Pharmaceutical Innovations Report
Discover the latest breakthrough packaging technologies shaping the pharmaceutical sector. This report dives into cutting-edge innovations, from smart containers that enhance patient safety to eco-friendly materials poised to transform the industry’s sustainability practices. All from PACK EXPO. Learn how forward-thinking strategies are driving efficiency and redefining what’s possible in pharma packaging.
Learn More
Pharmaceutical Innovations Report