Encryption, DNA markers, taggants, microprint copy, holograms, item-level serialization, nanotechnology, and color-changing ink are just a few of the technologies being explored and implemented as brand owners around the world look for ways to ward off counterfeiting, diversion, and grey-market distribution. These illegal activities can erode and ultimately undo the brand value that marketers invest significant resources to maintain.
Via peer-to-peer education, the Brand-Protection Packaging Forum will educate brand owners about a variety of strategies to protect both the authenticity of products and the welfare of consumers. Presenters from the food, consumer electronics, cosmetic and pharmaceutical sectors are expected. Brand-Protection Packaging Forum will offer a full day of sessions for packaging professionals who are charged with maintaining and increasing the integrity of their products.
Packaging World Editor Pat Reynolds shares his thoughts. "In recent years, many brand protection and anti-counterfeiting initiatives have been focused on reactive, defensive strategies. Owners sought ways to prove the authenticity of their products – often times via forensic packaging technologies – in response to legal action. Increasingly, today's manufacturers are seeking more proactive, less litigious methods, many of which openly engage the consumer to confirm the authenticity of a product at the time of purchase or use."
"This conference offers an exciting opportunity to share new developments in a process that is top of mind for many brand owners. We believe the use of packaging technology as a means of protecting brands and consumers is an area that will see exceptional growth, as more and more companies add the issue of brand security to their business agenda," comments Packaging World Publisher Joe Angel.
Online registration for the Brand-Protection Packaging Forum is open. For additional information about attending or sponsoring this conference, please contact Events Manager Adriene Cooper at 312-222-1010.
Via peer-to-peer education, the Brand-Protection Packaging Forum will educate brand owners about a variety of strategies to protect both the authenticity of products and the welfare of consumers. Presenters from the food, consumer electronics, cosmetic and pharmaceutical sectors are expected. Brand-Protection Packaging Forum will offer a full day of sessions for packaging professionals who are charged with maintaining and increasing the integrity of their products.
Packaging World Editor Pat Reynolds shares his thoughts. "In recent years, many brand protection and anti-counterfeiting initiatives have been focused on reactive, defensive strategies. Owners sought ways to prove the authenticity of their products – often times via forensic packaging technologies – in response to legal action. Increasingly, today's manufacturers are seeking more proactive, less litigious methods, many of which openly engage the consumer to confirm the authenticity of a product at the time of purchase or use."
"This conference offers an exciting opportunity to share new developments in a process that is top of mind for many brand owners. We believe the use of packaging technology as a means of protecting brands and consumers is an area that will see exceptional growth, as more and more companies add the issue of brand security to their business agenda," comments Packaging World Publisher Joe Angel.
Online registration for the Brand-Protection Packaging Forum is open. For additional information about attending or sponsoring this conference, please contact Events Manager Adriene Cooper at 312-222-1010.
