Packaging for new Popsicle Fruit Pops emphasizes the product's real ingredients.
Unilever has introduced a new product, Popsicle Fruit Pops, with packaging graphics created by Smith Design that emphasizes “made with real” to connect with consumers wanting simple ingredients.
“Popsicle is a brand that consumers recognize and trust,”says Jenna Smith, President of Smith Design.“We wanted to express that by creating a label that makes‘Made with Real Strawberries’the big news, while at the same time reducing and moving the calorie count.”
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