'Chocolate toothpaste' in a tube

New Orleans-based Theodent makes toothpaste that successfully substitutes for fluoride a blend of minerals including cocoa bean extract.

'Chocolate toothpaste' in a tube.
'Chocolate toothpaste' in a tube.

The “chocolate toothpaste” is housed in a sophisticated tube from World Wide Packaging whose angular shape and shallow depth afford a sleek yet professional appeal. The tube is a five-layer coextrusion that includes EVOH. The head of the one-piece tube is triangular in shape, with dramatic hard edges punctuated by one of the most complex caps ever commercially produced. The injection-molded polypropylene cap includes a flexible plug that, when closed, squeezes into the tube’s orifice. Its pintle then expands slightly for an especially tight seal. The cap also has an aluminum overshell.

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