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Pentawards recognize 'World's most attractive packaging'

Moët et Chandon wins Silver award with unique label that provides tactility and beauty for a new champagne category.

Pentawards_moet_et_chandon
Pentawards_moet_et_chandon

The Pentawards® competition for packaging design announced its 2011 winners at the New York Times Square Marriott Marquis. Moët et Chandon's Ice Imperial Champagne bottle, presented jointly by Sleever International and, won the Silver Pentaward in the Luxury Fine Wines and Champagne category, employing Sleever’s SilkSleever® film.

The LVMH Group, through its subsidiary Moët et Chandon, proposed a partnership with Sleever to produce a radically new packaging for "ICE IMPERIAL,” a Champagne served over ice. Sleever Technologies’ research and development centre in the Tarn in South West France, proposed the use of SilkSleever film for this cuvée, in an alabaster color and the texture of tissue paper. Ice Imperial is a new concept that aims to reinvent the champagne market. It is consumed from a wide-mouthed glass filled with ice cubes.

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