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Beer 101

MillerCoors needed a way to engage the beer-buying public in-store, right at the shelf, while also educating them about the high-quality, slow-roasted, caramelized malts used to brew its George Killian’s Irish Red Lager.

Pw 5953 Killian

The answer: a tri-fold hang tag holding a small packet of the malts that make the beer so distinctive. The 6 g of malts are clearly visible through a die-cut panel window in the hang tag. The tag is applied to six-packs by beer distributors.

Produced by WS Packaging Group (www.wspackaging.com), the tags are offset printed in four colors and include an aqueous rub-resistant clear coat. The malt packs are held in place with a fugitive hot-melt spot glue, which is also used to keep the tri-fold tag closed until the consumer opens it. Copy on four of the tag’s six panels extol the benefits of including slow-roasted malts as a beer ingredient.

Medical Device Innovations Report
Cutting-edge packaging technologies are transforming the medical device sector in PMMI’s “Innovation in Medical Device” report, featuring advanced materials, smart solutions, and evolving regulations. Editors share insights from nearly 300 PACK EXPO booth visits—each product deemed new and truly innovative—alongside video demonstrations of the equipment and materials on display.
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Medical Device Innovations Report
Pharmaceutical Innovations Report
Discover the latest breakthrough packaging technologies shaping the pharmaceutical sector. This report dives into cutting-edge innovations, from smart containers that enhance patient safety to eco-friendly materials poised to transform the industry’s sustainability practices. All from PACK EXPO. Learn how forward-thinking strategies are driving efficiency and redefining what’s possible in pharma packaging.
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Pharmaceutical Innovations Report