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Coors debuts Hispanic Super Bowl packaging

Official beer sponsor of NFL caters to Latino football fans with bilingual Super Bowl packaging.

Pw 8993 Web Coors Bil

Fans from Illinois, Indiana, and elsewhere excited about the 2007 Super Bowl clash between the Chicago Bears and Indianapolis Colts include many Hispanics.

According to the NFL, 77 percent of bilingual Hispanic men ages 21 to 34 consider themselves football fans. Coors Light®, the official beer sponsor of the NFL, is rolling out bilingual Super Bowl promotional packaging in Texas and California this month to reach the growing Latino segment of football fans.

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