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Not all sweetener packs are created Equal

New container and closure let consumers use Equal’s no-calorie sweetener by the Spoonful.

An ergonomic, easy-grip polypropylene bottle with a dual-flap closure allows consumers to either pour or spoon out Merisant’s new 4-oz Equal Spoonful no-calorie sweetener.

Introduced in February, the pack permits consumers to use Equal measure-for-measure for cooking and baking as they would sugar. A previous Equal powder product was concentrated, and Spoonful now replaces it.