Shaped pack launches Blue Bell's ice cream line

In recent years, dairies have turned to different container shapes to market their ice cream.

Pw 15811 Bluebell

In June, Brenham, TX-based Blue Bell Creameries introduced a new ice cream line in four 48-oz varieties called Crème Supreme in a “cross between a square and round container,” says Mark Patranella, the company’s manager of purchasing and receiving.

Preformed containers and lids are supplied by Huhtamaki Consumer Packaging Business Unit (De Soto, KS). Huhtamaki’s Regal® container incorporates paperboard with an inner and outer plastic coating. Prior to forming the container, Huhtamaki litho-prints the paperboard in six colors plus varnish. The same print method is used for the four-color Medley® composite lid that includes a paperboard disk sealed to an injection-molded polyethylene ring. Nested containers and nested lids are shipped to Blue Bell for filling at 45 containers/min, Patranella estimates. Blue Bell leases Huhtamaki’s FC-2300-60 compact rotary filler and capper, and CF-3100 lid unscrambler, to do the job.

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