Part 2: 2019 Annual Package Design Gallery

Healthcare Packaging evaluates an array of over-the-counter product packaging designs, assessing the pros and cons from a user perspective. Today we review the Fridababy Sick Day Prep Kit, Welly Health Human Repair Kit, Cora Organic Tampons and more.

Fridababy Sick Day Prep Kit

Pros

  • Convenient for tired parents, the all-in-one paperboard storage kit opens to reveal four products in thermoformed trays including an Accu-Dose Pacifier for dispensing medicine

  • While large, the package is flat for easy storage

  • Whitespace and pastel colors make the package easy to read, including statements about the contents and volume/quantity of each component

  • “Simple steps” and schematics are printed on the fold-out flap of each compartment

Cons

  • This would likely take up a bit more volume and packaging than the four items on their own, but the kit keeps them easy to find with instructions


Welly Health PBC Human Repair Kit

Pros

  • Colorful, vintage aesthetic on the paperboard sleeve, tin and contents offer a global, adventurous feel

  • Copy speaks to consumer in gentle, conversational language

  • Imagery on both the sleeve and tin show what’s inside: assorted bandage sizes and ointment pouches for on-the-go treatment

  • The tin can be repurposed; single use ointments work well for travel

Cons

  • It’s great that the sleeve is recyclable, but “Recycle me!” text is a bit hard to see sandwiched between distribution and manufacturing info in small text on the bottom

Notes

  • In a market dominated by skin-colored bandages or cartoon graphics for children, the style is whimsical yet adult-friendly

 

Cora Organic Tampons

Pros

  • Sophisticated white carton with black and gold stands out from the bright colors and high-energy graphics/fonts usually seen in this segment

  • Carton features tampon ingredients (100% organic cotton) and product photo, as well as B Corp and organic textile certification symbols

  • Primary packaging—a solid grey pouch with vertical perforated line—features limited text/graphics to coordinate with carton

  • The carton notes that the company donates supplies to women in need, with a callout to a website with further information

Cons

  • The outside of the paperboard does not feature a recycling cue

 

Johnson & Johnson Band-Aid Hydroseal Blister Cushions

Pros

  • Paperboard with hangtag holds a lightweight, teal translucent case to protect bandages on the go

  • Usage illustrations show where product is intended for on the feet and heels

  • The label on the case instructs users where to open

  • Both the paperboard and case feature recycling symbols

Notes

  • Consumers are very accustomed to using similar products once a blister has formed, but these are for prevention; though the first bullet denotes this, there could be a large or colorful “prevention” callout

Sanofi Chattem Aspercreme Warming Pain Relieving Gel

Pros

  • Usage illustrations clearly show where product is targeted for on body

  • The key feature—a no-mess gel applicator—is prominently displayed, while an image allows users a glimpse of the sponge applicator on the carton

  • Paperboard carton features an easy-to-see recyclable carton symbol on the back panel

  • The tube itself is very easy to squeeze, important for those with dexterity issues or pain

Cons

  • The tube contains a lot of information, but it’s in very small text

  • The product is safely contained in the carton, but there is a significant amount of empty space inside

Notes

  • The carton and tube both say to keep the carton for information and the back panel instructs the user to read the inside of the carton before using; it’s great to print information on the inside of the carton to keep from needing a paper insert, however, the user has to disassemble the carton to read the inside, which makes it tough to keep after reading

This is a two-part series. Click here for Part 1.

Learn more about consumer-friendly packaging solutions at PACK EXPO Las Vegas and the co-located Healthcare Packaging EXPO, September 23-25.

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