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Purely Sedona's Package Design Resembles Old-Time Pharmacy Tonic Bottle

The Boston round-style container and retro label design conjure a medicinal feel that emphasizes the purity and healing properties of Purely Sedona spring water.

Purely Sedona's Package Design Resembles Old-Time Pharmacy Tonic Bottle
Purely Sedona's Package Design Resembles Old-Time Pharmacy Tonic Bottle

Purely Sedona, an artesian spring water product from Sedona Bottling Co., has been launched in lightweight PET containers designed by ScorCreative at Amcor, the structural design studioco-located at Amcor Rigid Plastics

The 500-mL and 1-L proprietary bottles deliver a highly attractive and eye-catching look that differentiates Purely Sedona from other products in the highly competitive premium water category.

Sedona Bottling already offers the premium spring water in glass but sought to create a PET bottle family as well for certain venues, according to Cady Gokey, President of Sedona Bottling Co. In collaboration with ScorCreative, Sedona Bottling undertook a rebranding of anexisting stock PET bottle. “We wanted a package that looked like glass and had the same performance,” says Gokey. “PET bottles are a necessary option in certain venues like tourist events, pools, schools, hotels, and restaurants, thus allowing the brand to be more accessible.”

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