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New squeeze bottle launches beverage additive into supplements market

Electrolyte replacement beverage Suero Oral goes to market in a new, concentrated version packaged in a squeezable, 2-oz bottle to capture a new market.

Electrolyte replacement beverage Suero Oral goes to market in a new, concentrated version packaged in a squeezable, 2-oz bottle to capture a new market.
Electrolyte replacement beverage Suero Oral goes to market in a new, concentrated version packaged in a squeezable, 2-oz bottle to capture a new market.

Beverage additives that consumers can use to flavor their water have gained popularity in recent years and are now entering into other market segments, such as supplements.

One company moving into this market is Hialeah, FL-based Suero Oral Inc., which has sold its Suero Oralâ functional beverages since 1999. Sold across the U.S., Suero Oral is sold in 13 flavors in 1-L and 500-mL bottles.

The beverages were marketed primarily to the Hispanic market through small bodegas and grocery stores. The beverage was sold not only for its traditional medicinal use for children, but also to agricultural and construction workers and other laborers who work in heat-intensive conditions and become dehydrated. Today, Suero Oral products are sold in all 50 states and throughout the Caribbean and Asia.

Suero Oral contains electrolytes that replenish the body’s fluids lost either through exertion or through illness, such as fever, vomiting, and/or diarrhea. The beverage is based on a traditional Latin American home remedy; the name Suero Oral translates in English as “oral serum.”

More recently, Suero Oral has expended its target to a newer market segment: a younger, more urban population of athletes and exercise enthusiasts who deplete body fluids and critical electrolytes while playing in sports events or working out.

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