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Cetaphil brand softened for baby skincare products

Since their introduction 60 years ago, Cetaphil therapeutic skincare products from Galderma Laboratories have been formulated with the philosophy of “gentle power,” providing thorough cleansing and moisturizing without stripping or clogging the skin.

Cetaphil Baby
Cetaphil Baby

This philosophy has now been carried over to a new line of products for babies, Cetaphil Baby, developed to be gentle and effective for everyday skincare.

According to Galderma Vice President & General Manager Self-Medication Business, U.S., Miles Harrison, distinguishing the line from other products in the baby-care category is Cetaphil Baby’s combination of benefits: organic calendula, medical endorsement, and the exclusion of harsh chemicals. “Specifically focusing on our ingredients, the key ingredient featured throughout the line is organic calendula, derived from the marigold flower and used for centuries to soothe sensitive and irritated skin,” he says.

The line comprises a daily lotion, a wash and shampoo, a diaper cream, a moisturizing wash, and a moisturizing oil. Wash products are packaged in a custom, inverted, 7.8-oz white, high-density polyethylene bottle with a blue polypropylene flip-top closure. The bottle, designed by supplier Sauer, has a textured surface that provides a no-slip grip, helping to prevent drops during bath time.

The lotion and oil are packaged in a 13.5-oz HDPE bottle with a gently curved waist that conveys a feminine silhouette and also provides grippability. A blue PP overcap tops the bottle. The diaper cream comes in a 3.5-oz tottle with a blue PP flip-top cap. Suppliers include Sauer, RPC, and Global Closure Systems.

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