3. Using color and warning messages: Bullet points and red and bold type for warnings and "do not" copy often help call attention to important health information on panels. Without these, seniors with vision problems may miss caution information that may be buried among the dense mandatory copy.
4. A noteworthy package design: There is a package design development that I find absolutely brilliant: the prescription drug bottle recently introduced by Target (shown). It solves much of what has been ignored by most drug manufacturers and prescription services. It provides a large area for medical information and, by adding color bands, helps to differentiate prescriptions in households that have several prescription drug users. I wish more companies would have the courage and foresight to use this or similar solutions.
--By Herbert Meyers
4. A noteworthy package design: There is a package design development that I find absolutely brilliant: the prescription drug bottle recently introduced by Target (shown). It solves much of what has been ignored by most drug manufacturers and prescription services. It provides a large area for medical information and, by adding color bands, helps to differentiate prescriptions in households that have several prescription drug users. I wish more companies would have the courage and foresight to use this or similar solutions.
--By Herbert Meyers
