Key Takeaways:
· MegaFood introduces a refreshed identity that brings to life the brand's values alongside the power of real food, added nutrients, and trusted science.
· Many of the brand’s gummies use recyclable PET bottles, and select gummy products use 100% post-consumer recycled bottles.
· The amber glass bottles protect tablets and capsules from light degradation and preserve nutrient potency.
MegaFood, a certified B Corporation and 1% for the Planet Member that crafts supplements made with real food and science-backed nutrients, unveils a brand relaunch alongside a new campaign that reflects an evolution in design and packaging to “meet consumers where they are.”
“MegaFood’s design relaunch was driven by a clear vision to strengthen our connection with consumers and reflect the future of the business in our brand’s look and feel,” says Sarah Lombard, Chief Marketing Officer at MegaFood. “We’re excited to re-introduce the brand with refreshed visuals and messaging that celebrates the power of food.”
At its core, the brand's relaunch underscores MegaFood's commitment to meeting consumers where they are in life, celebrating the joy found in small moments that enhance health. Rooted in the belief that good health starts with good food, MegaFood uses real food and added nutrients in its science-backed supplements.
Unpacking the Packaging
The brand’s philosophy is brought to life through a refined visual identity across digital and social channels and a packaging refresh.
“Our packaging is designed to support an optimal consumer experience and balances product integrity, consumer convenience, and sustainability. With user experience top of mind, we offer a variety of packaging formats, giving consumers the flexibility to choose the option that best fits their lifestyle,” says Lombard.
To that avail, MegaFood introduces a refreshed identity with key visual updates that include a new logo that serves as an homage to MegaFood's heritage mark and delivers a premium brand expression. The M monogram is aimed to deliver dimension and energy that brings life to MegaFood's branding and creates an ownable asset to carry forward in branding across all marketing materials. Together, these elements are designed to uphold the brand's commitment to making wellness feel approachable, attainable and enhance the user experience.
“At MegaFood, we use a variety of packaging formats designed to protect our products, minimize environmental impact, and deliver a seamless consumer experience,” says Lombard. “Most MegaFood products, including our tablets and capsules, are packed in amber glass bottles which contain 30% recycled glass and are considered optimally recyclable. Many of our gummies use recyclable PET (plastic resin code #1) bottles, and we’ve recently introduced new packaging for select gummy products with 100% post-consumer recycled bottles that make it even easier for consumers to dispose of packaging responsibly.”
In addition to changes that help to improve recyclability and maintain product integrity, Lombard says that many of the packaging changes were made to enhance the overall user experience while improving environmental impact. “We’ve recently transitioned from virgin plastic labels to predominantly post-consumer recycled paper, and added the How2Recycle® logo to labels, so consumers know exactly how to recycle our products and can feel good about the environmental impacts of their purchase.”
“Our chew format products come in convenient resealable pouches which offer a lightweight, portable option that’s perfect for on-the-go lifestyles,” says Lombard. “As the first B-Corp vitamin, mineral, & supplement brand in North America to receive Plastic Neutral Certification by rePurpose Global, we are always improving on our packaging materials and their environmental impact, with the goal of transitioning to 100% recyclable, compostable, or refillable packaging. In fact, since 2022 MegaFood has helped recover more than 646,000 pounds of plastic waste– equivalent to over 16 million plastic bottles, as detailed in our 2024 Impact Report.”
All packaging is filled through automation in MegaFood facilities, as well as across the brand’s trusted contract manufacturers and co-packer partners.
