Key Takeaways:
· Burgopak was tasked with creating impactful packaging for the brand’s 15-stick supplement sachets.
· The design team utilized one of its proprietary coupe packs so that the supplement sticks completely fill the space inside, minimizing dead space.
· The dimensions of the pack were optimized to meet Royal Mail large letter requirements for favorable shipping rates.
Packaging design company Burgopak has been appointed by print production agency COUSIN to create packaging for SALT! Supplements’ new hydration supplements.
“We’ve worked with the Burgopak team in the past and knew they would be the perfect partner for this project,” says Lee Godwin, Development Director, COUSIN. “It was a seamless collaboration and the packaging wholly reflects the quality of the product inside.”
The brief for Burgopak was to create premium packaging for the brand’s 15 stick supplement sachets, that would make a strong impression from the opening moment.Burgopak
The brief for Burgopak was to create premium packaging for the brand’s 15-stick supplement sachets, that would make a strong impression from the opening moment.
Burgopak’s design team utilized one of their proprietary Coupe packs so that the supplement sticks completely fill the space inside, minimizing dead space. The materials and design were optimized for efficient material use and practical strength.
The tray is designed to present the stick packs at an angle – they lie on their long edge, staggered against each other at a slight angle. This carefully considered layout creates a visually interesting presentation with improved dimensions proportions - not too long, not too deep.
“Every detail, from the angled sachet presentation to the optimized dimensions for Royal Mail shipping, balances visual engagement with cost-effective practicality,” says Dane Whitehurst, Creative Director, Burgopak.
A simple paperboard mailer wraps around the pack, ensuring that the products are delivered in one piece and the pack inside can be kept by the recipient and used to dispense the sachets.Burgopak
A simple paperboard mailer wraps around the pack, ensuring that the products are delivered in one piece and the pack inside can be kept by the recipient and used to dispense the sachets. A key element of the packaging is the use of MetsäBoard Pro FBB Bright, a high-quality paperboard produced by Metsä Board. This material was chosen for its performance and value, supporting the project’s goals for both product protection and responsible sourcing.
“We operate an international supply chain, giving us access to a wide range of materials, from conventional paperboards to specialist stocks. To ensure efficiency, we have a curated list of preferred materials in each region that meet our standards for performance, value and sustainability. In Europe, one of these key materials is MetsäBoard Pro FBB Bright,” says Alexander Parker, Head of Wellness, Burgopak.
“We are pleased that MetsäBoard Pro FBB Bright was selected for this project, supporting brands and designers in delivering packaging solutions that meet the highest standards for quality,” says Erja Hyrsky, SVP, Commercial Operations, Metsä Board.
“It was essential that the packaging would be both appealing and functional for sports people,” says Alfonso Iovine, Co-Founder, SALT! “The feedback we’re receiving is very positive and we’re excited about supporting as many athletes as possible to reach peak performance.”
SALT! Supplements are currently available in lemon and lime flavor, from salt-supplements.com.
