NeoPharm Cuts Product Loss, Boosts Reputation with Protective Paper System

Motivated by aesthetics and ESG concerns, the medical skincare company moved from plastic air pillows to paper pads for transport packaging. With product lines catering to infants and children, they’re demonstrating support for environmental health.

NeoPharm opted to replace their existing plastic airbag packaging line with Ranpak's PadPak LC (Light Cushioning) converters.
NeoPharm opted to replace their existing plastic airbag packaging line with Ranpak's PadPak LC (Light Cushioning) converters.

South Korea-based NeoPharm is a cutting-edge global skincare company with a 20-year history of growth and innovation in barrier technology against irritants and allergens. The company produces a number of successful brands, including Atopharm skincare for infants and toddlers with sensitive skin, and Zeroid medical skincare products.

Leading the skincare market for infants and children in South Korea, NeoPharm places high value on premium packaging both for presentation and damage prevention. But with the growing importance of the ESG movement in South Korea and abroad, and a company focus on circular economy, they decided to replace their legacy plastic air pillows used in transit packaging. Alongside a commitment to ensuring healthy skin, the company is seeking to play a part in creating a healthy environment for everyone. For NeoPharm, cutting down on plastic waste was a priority both for aesthetics and sustainability.Leading the skincare market for infants and children in South Korea, NeoPharm produces a number of successful global brands, including Atopharm skincare for infants and toddlers with sensitive skin, and Zeroid medical skincare products.Leading the skincare market for infants and children in South Korea, NeoPharm produces a number of successful global brands, including Atopharm skincare for infants and toddlers with sensitive skin, and Zeroid medical skincare products.

Conveying the right message

Parents are concerned with the presentation of the products that they order for their children. Taking this concern seriously, NeoPharm believed that plastic conveyed the wrong impression for a business that supports future generations. “Reducing plastic was important for the brand because of their focus on products for babies. Representing the future, it’s important to be stewards of the environment for the next generation and cut down on environmental pollution— including microplastic particles, which have been studied to impact babies as well as adults,” says Jin Yoo, Ranpak’s senior account manager for South Korea. 

In addition, packaging presentation in the South Korean market is a big factor in how consumers evaluate products, particularly with the popularity of unboxing videos on social media.

Reducing the amount of in-transit damage was another goal. Not only were plastic air pillows increasing plastic waste and giving the wrong message to customers about sustainability, but they were also not as effective as needed during transit, leading to high-value product loss. With pressure on both material and labor costs, NeoPharm also sought a more efficient and cost-effective packaging line.

Given these priorities, any solution that would replace plastic air pillows needed to provide equal or greater levels of product protection while also being attractive to look at, easily recyclable, and made from renewable materials.

Switching to paper pads

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