Annual OTC Package Design Gallery: Part 2

Pros

• Like others this year, the bottle highlights what is absent, including artificial colors and alcohol
• Stark beige label breaks from traditional cold imagery and keeps the focus on orange accents such as "Free From" tamper evidence sticker 
• Back label features two peelable layers to accommodate drug facts—while this required some time in peeling, it prevents the need for a carton or leaflet
• Embossed black opening instructions stand out on white cap

Notes

• One may wonder about peeling two layers of labels to get to the directions, but perhaps this was done to keep the directions on the last (bottle touching) layer for security

Hyland’s Daytime Oral Pain Relief for Baby

Pros

• Outer carton features an illustration of the inner bottle, fill line, and tablet size so parents know what to expect
• Clear copy details product effects, lack of belladonna
• Beaver, sun and leaf imagery fit the oral product category and theme of “homeopathic,” “gentle” and “natural active ingredients”
• Disposal: Bottom of carton says Please Recycle
• CR HDPE bottle features easy-to-read peelable label

Notes

• The average consumer may wonder about the size of the carton for the small bottle, and may miss that the bottle is recyclable as well
• Peelable label on bottle was beginning to peel off of bottle upon removal from carton

 GSK Consumer Healthcare Robitussin naturals   

Pros 

• Leaf and honey images highlight ingredients
• Front label copy notes what is absent: artificial colors, favors, alcohol, etc.
• Suggested use—3 gummies daily—is clear and says not to exceed
• Link to non-GMO standards website stands out in green

Notes

• Product info, warnings and storage are fairly clear with use of some bold font, but could benefit from other colors or boxes to break up text
• Consumer may miss the transparent recycling symbol on the bottom of PETE jar

For more, check out:

Part 1: Calm, wellness, and anti-anxiety products

Part 3: Topicals, skin care, and personal care