P&G Designs 11 Refillable, Reusable Products and Packaging for Loop Shopping Platform

Among the brands are Oral-B and Pantene, as well as hygiene products Pampers and Always, which will test collection and recycling of used products.

Crest’s new Crest Platinum mouthwash is in a sustainable, refillable glass bottle.
Crest’s new Crest Platinum mouthwash is in a sustainable, refillable glass bottle.

The Procter & Gamble Company today announced the introduction of reusable, refillable packaging on some of its most popular products as part of a new effort that aims to change the world’s reliance on single-use packaging and disposable waste. Additionally, new “collect and recycle” circular solutions that help eliminate waste were also introduced as part of a partnership withLoop™,a circular e-commerce platform developed by international recycling leader TerraCycle. Many of P&G’s largest global brands, including Pantene, Tide, Cascade, and Oral-B will participate in this innovative platform later this year.

Loop is a first of its kind global packaging and shopping circular solution which aims to improve the environmental performance and convenience standards compared to current e-commerce solutions through packaging that is collected, cleaned, refilled, and reused. Loop also offers the option to collect used products from consumers’ doorsteps for further recycling or reuse. P&G was the first consumer products company to join Loop.

Announced this week at the World Economic Forum in Davos, Switzerland, this partnership further advances P&G’s Ambition 2030 sustainability goals and the company’s ongoing commitment to turning sustainable intentions into positive everyday actions.

P&G scientists and engineers have developed innovative manufacturing, packaging, and distribution solutions that it says will delight consumers and make sustainable living easy for participating consumers. Eleven P&G brands will be available in Loop in one of three formats. The Loop system will be validated and optimized through real in-market learning experiments beginning in mid-2019 in New York and Paris.

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