Insys Rap Video / Image: Handout
Last week, we covered the conviction of the executives linked to bribing doctors to prescribe highly addictive painkillers. Thanks to a recent Boston Globe article, we get to see some of the marketing material behind the product, and it’s frightening. Two Insys Therapeutics salesmen created a music video to push sales of Subsys, the company’s powerful fentanyl spray. Likely to the musical pair’s dismay the video was played not once but twice for the jury while deliberating the case. “The rap video just makes me sick to my stomach,” said one member of the jury.
