Pharma Ads Shift From Physicians to Patients

PMMI, the Association for Packaging and Processing Technologies, released a new report focused on pharmaceutical and medical device trends and opportunities in packaging operations. The report covers a wide range of topics ranging from key market drivers and serialization to shipment value and trend forecasting.

One noteworthy section sheds some light on the increasing trend of direct to consumer advertising within the pharmaceutical and medical device industries. Direct-to-consumer ad spending has grown 20% annually since 2005, twice as fast as direct-to-physician or drug R&D. You can click here to view the entire Executive Summary.