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Ghost watermark thwarts counterfeiters in cost-effective process; wins FPA honors

Technology employs a repeating watermark embedded in a flexible or semi-rigid package to address counterfeiting and help ensure brand protection.

Ghost watermark thwarts counterfeiters in cost-effective process; wins FPA honors
Ghost watermark thwarts counterfeiters in cost-effective process; wins FPA honors

Ghost™ is a technology that creates an integrated, repeating watermark embedded in a flexible or semi-rigid package or in a package that uses a tray with a flexible lid to address counterfeiting and ensure brand protection. It has earned a Flexible Packaging Assn. Gold Award for Technical Innovation and a Silver Award for Packaging Excellence for its creator, Rollprint Packaging Products, Inc.

Introduced at Pack Expo Las Vegas 2013, Ghost is compatible with a wide range of materials, including polyethylene, polypropylene, and polyester. It’s been proven with clear and opaque structures, and foil composites. Ghost also works with a variety of structure thicknesses, and the watermark is added during the extrusion process of one of the layers in the structure, often the sealant.

The Ghost technology is compatible with aluminum foil structures, with Rollprint’s ClearFoil® clear high-barrier materials, metallized materials, or standard materials such as polyester, nylon, or oriented polypropylene. Sealants can be welded or peelable and employ a wide variety of chemistries.

Since the watermark is added concurrently during normal processing. Rollprint says it can be produced with little added cost, making it a cost-effective tool. The watermark helps support brand identity and provides visual confirmation that the products being used are authentic.

It does not require additional ingredients or additives, eliminating product compatibility concerns and allowing it to be used with existing structures. It also has no impact on the final packaging process, Rollprint says.

The key to creating the watermark, explains Rollprint’s Dwane Hahn, Vice President of Sales and Marketing, “is differentially cooling the extrudate precisely enough to create a crisp, distinct image. That was the true challenge and what will thwart counterfeiters.”

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