International Trends in Nutraceutical Packaging

A new study from PMMI Business Intelligence explores the robust growth in the nutraceutical market.

Tim Hayes
Aug 16th, 2019
Nutraceuticals / Image: DSM
Nutraceuticals / Image: DSM

A new report from PMMI, “2019 Nutraceuticals Market Assessment,” says that the market, consisting of vitamins, supplements, and functional foods and beverages, is set for steady growth. Consumers suffering from “pill fatigue” are looking for nutraceutical alternatives to supply nutrition, weight management, digestive health, and overall well-being.

As this trend matures, packaging trends continue to evolve away from rigid containers to pouches and stick packs. However, glass remains a staple for its functionality in vial form, such as the amber vials used for CBD oil. Packaging also tends to differ based on region. Europeans prefer functional foods and beverages rather than pills and supplements, while Chinese consumers value pill bottles that come in boxes due to the tradition of gifting. Learn more about the nutraceutical trends in the FREE 20-page Executive Summary here.

Looking for an answer to your nutraceutical packaging challenge? Make plans to visitHealthcare Packaging EXPO Las Vegas, Sept. 23-25 for the latest materials and machinery.

Companies in this article
PMMI
ADP technology is intended to create a vial lining for moisture-sensitive products such as diagnostic test strips.
Airnov: Vial with ADP Technology for Use in Automated Fill Lines
The HAT IN vial with integrated ADP insert is designed to add new capabilities to Airnov’s desiccant vials.
Oct 23rd, 2020
Getty Images 1175230914
Major Trends in Modern Health Today
Healthier eating lifestyles and habits were already on the rise before the pandemic, but now there is an updated perspective on modern health.
Oct 19th, 2020
Arc 1203 Edit
Agitator Pouch Shakes Up Precision Nutrition
Powdered supplement product tailored to individual consumers’ needs comes in a lightweight, portable pouch with a plastic agitator that ‘blends’ the beverage once water is added.
Oct 19th, 2020
Lavva Products
Innovating the Plant-Based Food Category with Functional Superfoods
Lavva is growing its brand with Paleo and Keto-certified plant-based yogurts and milk products.
Oct 6th, 2020
Getty Images 1157106624
Industry Snapshot: Organic and Natural Products
The natural and organic industry is expected to grow 9.5% in 2020, to $252 billion. Supplements and plant-based proteins are two fast-growing categories.
Sep 18th, 2020
Reusablepackaging Logo E1474478209295
Climate Change Interest Isn’t Ideology, It’s Economics
Economics is the new driver of climate change initiatives, according to Reusable Packaging Association. Attention to packaging selection and management can not only help reduce negative sustainability impacts, but also create new value streams.
Jul 20th, 2020
The slim, e-com shipper comprises a hinged tray fitted with movable inner trays that securely hold the bottle and product literature.
Smart Supplement Shipper is Letterbox-Friendly, Sustainable
Brain health company Heights launches its D2C supplement product in a unique bottle and shipper made from bio-based materials that together measure less than one inch deep.
May 15th, 2020
Getty Images 1170191165
Healthcare Market Equipment Investments Poised for Growth in 2021
Personal care and pharmaceuticals /medical devices are two markets that, not surprisingly, are holding their own and even expecting growth during COVID-19.
May 15th, 2020
The Biondo Group chose a white background and sophisticated application of the bright Country Life brandmark to unify offerings into an effective visual block with ‘pop.'
Beauty Supplement Line Reimagined to the ‘Maxi’
A package design for Country Life’s line of supplements for skin, hair, and nails uses simplicity, high-quality artwork, and pops of color to highlight the brand’s premium cosmetic benefits.
Apr 13th, 2020
This filler/capper can be configured to run wide range of cosmetics just by adding or removing modules.
IIoT Gives Cosmetics Packaging a Makeover
We asked C&BC packaging veteran Dave Hoenig to scour the aisles of PACK EXPO Las Vegas to see what trends he felt were notable. Industry 4.0 and connected packages stood out as potentially leaving a mark on the industry.
Dec 13th, 2019
Packaging for Origin Almond’s almond juice includes an HPP-compatible 38-mm HDPE closure in the company’s signature yellow color.
Two Exceptional Brands Each Gifted with 0.5M Free Closures
A medical food for chemo/radiation patients and a low-sugar, carb, and calorie cold-pressed almond juice impress judges of Silgan Closures’ first Free Closures for a Year competition.
Nov 2nd, 2019
TriFlex “to promote joint health,” comes as functional beverage, functional food in the form of soft chews, and caplets. Cartons, rigid containers with tamper-evident seals, and flexible pouches offer the consumer a variety of packaging and delivery systems. PMMI’s research predicts the move from rigid containers to flexible pouches, but there are still plenty of vitamin bottles on the shelf at GNC.
E-Commerce and Personalization Drive Packaging Changes in Nutraceuticals
E-Commerce is necessitating a movement away from rigid plastic and glass containers, while personalized supplement packs gain steam.
Nov 22nd, 2019
Baby Powder / Image: Flickr
FDA Finds Asbestos in Baby Powder, Recall Ensues
Johnson & Johnson recalled thousands bottles of their famous baby powder after the FDA found trace amounts of asbestos.
Oct 24th, 2019
Stick Packs and Flexible Pouches Gaining Momentum in Nutraceuticals Market, but Glass Still Best for Some Products
Stick Packs and Flexible Pouches Gaining Momentum in Nutraceuticals Market, but Glass Still Best for Some Products
Millennials and baby boomers experiencing pill fatigue are growing the market for vitamins and other supplements, as well as functional foods and beverages.
Oct 15th, 2019
Consumers Want Sustainable Nutraceuticals Packaging, but Shelf-Life Blurs the Picture
Consumers Want Sustainable Nutraceuticals Packaging, but Shelf-Life Blurs the Picture
New study from PMMI Business Intelligence on the growth of the nutraceuticals markets says consumers are driving manufacturers towards recyclable packaging in pouches, but manufacturers are calling for a shelf life of at least two years.
Oct 8th, 2019
Nutraceutical Packaging Borrows Inspiration from Other Markets
Nutraceutical Packaging Borrows Inspiration from Other Markets
A new study from PMMI Business Intelligence, “2019 Nutraceuticals Market Assessment,” looks at vitamins and other supplements as well as functional foods and beverages.
Sep 16th, 2019
Rx Bar
Live from Natural Products Expo East: from Keto Cookies and CBD-Infused Cotton Candy to “Hempaceuticals,” It’s All Here
More than 30,000 attendees are in Baltimore this week where branding and packaging take center stage to communicate the many benefits of functional foods, beverages, supplements and beauty products.
Sep 12th, 2019
Looking for an answer to your nutraceutical packaging challenge? Make plans to visit Healthcare Packaging EXPO Las Vegas, Sept. 23-25 for the latest materials and machinery.
Functional Foods Make Up 36% of the U.S. Nutraceuticals Market
A new study from PMMI Business Intelligence takes a deep dive on functional foods packaging trends - meeting consumer demand to move away from pills to powders and soft chews.
Sep 10th, 2019
Kezzler Announces Industry’s First Grass-to-Glass Traceability and Consumer Engagement for Infant Formula Brand, Friso
Grass-to-Glass Traceability and Consumer Engagement for Infant Formula Brand, Friso
Kezzler enables FrieslandCampina to reinforce transparency and build trust with Chinese consumers.
Sep 9th, 2019
U.S. OEMs May Not be Catering to the Growing Nutraceuticals Market
U.S. OEMs May Not be Catering to the Growing Nutraceuticals Market
In a new study from PMMI Business Intelligence, respondents say they often have to go overseas for smaller, more versatile machinery, and especially packaging equipment suited for pilot projects.
Sep 5th, 2019
More in Nutraceuticals/functional
U.S. Nutraceutical Trends: Personalization
U.S. Nutraceutical Trends: Personalization
Personalization is an emerging trend in the supplement industry. Related, longer-term trends are digitization and genetically-targeted nutrition, says a new Business Intelligence study from PMMI.
Aug 30th, 2019
Gut Life uses clean graphics and bold colors for a powerful brand block on-shelf, while also clearly differentiating products.
Gut Connection Launches with a Stand-Out Package Design
Country Life enters the emerging prebiotic category with the launch of Gut Connection, which the company calls a revolutionary range of supplements that leverage the latest scientific findings that connect the gut and its microbiome to individual aspects of health.
Aug 30th, 2019
US Sales of CBD Products Reached $238 Million in 2018
US Sales of CBD Products Reached $238 Million in 2018
According to Nutrition Business Journal, US sales of hemp oil products containing CBD were up 57% from the previous year.
Aug 27th, 2019
ACG Capsules' ACGcaps H+
ACG Capsules: a Line of Clean Label, Inert, and Robust HPMC Capsules
ACGcaps H+, with no gelling agent, are for hygroscopic and moisture-sensitive formulations.
Aug 24th, 2019
U.S. retailers want shelf-stable functional foods and beverages
Large U.S. Retailers Want Shelf-Stable Functional Foods and Beverages
Retailers trying to deliver on customer demands for convenience do not want the need for refrigeration to hamper the amount of nutraceuticals they can carry, says a new PMMI study.
Aug 23rd, 2019
CBD Food and Beverage / Image: born2invest
Gottlieb Warns All CBD in Food is Illegal
Former FDA Commissioner Scott Gottlieb warned consumers that adding cannabidiol droplets to food and beverage is not yet legal.
Aug 14th, 2019
The Chewable Gummy Drives Growth in Nutraceuticals Market
The Chewable Gummy Drives Growth in Nutraceuticals Market; Powdered Mixes in Pouches and Stick Packs Offer Innovative Delivery
According to a new study from PMMI Business Intelligence, consumers around the world are suffering from pill fatigue and are seeking non-pharmaceutical functional foods and beverages that supply all of their nutritional health needs.
Aug 13th, 2019
The Global Market for Nutraceuticals Set for Robust Growth
The Global Market for Nutraceuticals Set for Robust Growth
The global market for nutraceuticals will grow at 7.5% CAGR, according to a new study by PMMI Business Intelligence, from a $241 billion market in 2019 to $373 billion in 2025. In the U.S. alone, the market this year is expected to hit $79 billion in sales.
Aug 9th, 2019
92% Say Increased CBD Usage, Changing Regs, and E-commerce are Driving Nutraceutical Market in U.S.
92% Say Increased CBD Usage, Changing Regs, and E-commerce are Driving Nutraceutical Market in U.S.
New study from PMMI Business Intelligence covers vitamins and supplements as well as functional foods and beverages.
Aug 7th, 2019
Nutraceuticals / Image: Onorach
Nutraceuticals See Growth From Functional Food and Beverages
A new PMMI Business Intelligence report says consumers are turning to non-medical products to stay healthy and packaging is following the trend.
Aug 2nd, 2019
Nutraceutical Industry Report
Functional Foods and Beverages Help Drive Growth for Nutraceuticals Market
The industry has traditionally borrowed packaging styles from the pharma and food & beverage industries. According to a new report from PMMI Business Intelligence, the nutraceutical market is moving away from rigid plastic and glass containers toward portable stick packs and flexible pouches.
Jul 30th, 2019
Boiron Homeopathic Products / Image: Boiron
France Will Stop Funding Homeopathic Products
Following advice from a health panel, France will stop funding homeopathic pills and tinctures at the start of 2021.
Jul 18th, 2019