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Beauty Supplement Line Reimagined to the ‘Maxi’

A package design for Country Life’s line of supplements for skin, hair, and nails uses simplicity, high-quality artwork, and pops of color to highlight the brand’s premium cosmetic benefits.

Country Life Supplements
The Biondo Group chose a white background and sophisticated application of the bright Country Life brandmark to unify offerings into an effective visual block with ‘pop.'

In response to an accelerating demand for functional supplements, especially those offering skin, hair, and nail rejuvenation, the team at natural health products company Country Life revamped the brand’s Maxi beauty supplement line to portray a more premium, beauty-oriented image and support innovative extensions. The original offering included seven solution-driven varieties.

The Biondo Group, a strategic brand identity and package design firm, was selected to contemporize the Maxi package design to attract the segment’s increasingly young, nutritionally-educated consumer while still maintaining strong recognition with Country Life umbrella brand loyalists.

Read other articles on package redesigns from Packaging World:

“A Hot Design for a Hot Chip”

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Break out of the ordinary: see what’s new in life sciences packaging