Consumers Want Sustainable Nutraceuticals Packaging, but Shelf-Life Blurs the Picture

New study from PMMI Business Intelligence on the growth of the nutraceuticals markets says consumers are driving manufacturers towards recyclable packaging in pouches, but manufacturers are calling for a shelf life of at least two years.

Consumers Want Sustainable Nutraceuticals Packaging, but Shelf-Life Blurs the Picture
Consumers Want Sustainable Nutraceuticals Packaging, but Shelf-Life Blurs the Picture

The study, “2019 Nutraceutical Market Assessment,” reports that while consumers are pushing nutraceutical companies to use recyclable packaging materials, the companies are not convinced that recyclable materials are suited for their products

The barrier to using recyclable material is that the shelf life is much lower. Most recyclable packaging only offers a shelf life of six months, whereas manufacturers need a shelf life of at least two years, particularly when exporting nutraceutical products.

Several manufacturers see bags and pouches as the best option for recyclable packaging as long as there is an internal food grade layer. However, these manufacturers see only a limited number of vendors offering these recyclable pouches.

“One problem I have seen is that shelf life takes a hit with recyclable materials. A six-month shelf life is too short, but what I see with recyclable materials. I cannot ship to Taiwan with a six-month shelf life. I need at least two years,” says a VP of Global Sourcing from a dietary supplement and functional foods company.

Future sustainable packaging trends may move toward biodegradable, but the materials are currently too expensive for nutraceutical manufacturers.

As packagers innovate with cost competitive and effective sustainable packaging, respondents project that this may become the industry standard for the nutraceutical market in another six to ten years.

It makes sense that brands promoting personal health would make a commitment to the health of the planet as well.

“Post-recyclable packaging is requested more and more so companies can make the statement they are using recycled material. It is all about the earth and a low footprint,” says one Business Development Manager for a functional foods and drinks company.

Despite many nutritional supplements moving to stick packs and pouches, a walk through any GNC store reveals a lot of rigid plastic containers with shrink labels as well as traditional amber glass vials for CBD oil.

Download your FREE 20-page Executive Summary, or, PMMI Members can download the entire report here. Looking for an answer to your nutraceutical packaging challenge? Make plans to visit PACK EXPO East, Philadelphia, March 3-5 for the latest materials and machinery.

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