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92% Say Increased CBD Usage, Changing Regs, and E-commerce are Driving Nutraceutical Market in U.S.

New study from PMMI Business Intelligence covers vitamins and supplements as well as functional foods and beverages.

92% Say Increased CBD Usage, Changing Regs, and E-commerce are Driving Nutraceutical Market in U.S.
92% Say Increased CBD Usage, Changing Regs, and E-commerce are Driving Nutraceutical Market in U.S.

According to the 44-page study, “2019 Nutraceutical Market Assessment,” Baby Boomers and Millennials are driving nutraceutical market growth with their interests in sports & energy, natural pharmaceutical alternatives, weight loss, and general life extension.

Both demographic groups have a growing interest in nutraceuticals but wish to incorporate them more seamlessly into their diet through functional foods and drinks instead of by taking traditional pill supplements.

Many companies interviewed view CBD as the biggest innovation in the nutraceuticals market. CBD growth dictates a need for small batch packaging equipment, integrated dosing, and premium amber glass tincture bottles. The CBD market requires more small batch equipment as opposed to fewer large scale machines

CBD products are often made to individual customer needs and packaged in a variety of forms so companies are looking for more small, tabletop machines to accommodate a variety of packaging forms rather than large packaging machines.

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Break out of the ordinary: see what’s new in life sciences packaging
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