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PET Jars Lend Fun for Kids’ Chocolate Vitamin Supplements Launch

Good Day Chocolate introduces children’s supplements, using playful, smiling graphics for this ‘chocolate delivery system.’

Good Day Chocolate introduces children’s supplements, using playful, smiling graphics for this ‘chocolate delivery system.’
Good Day Chocolate introduces children’s supplements, using playful, smiling graphics for this ‘chocolate delivery system.’

Pairing a PET jar with vivid, playful graphics that color-coordinate with its cap, Boulder, CO-based Good Day Chocolate demonstrates how packaging can make a bold statement—in this instance, in the vitamin/supplements category.

The company is doctor-founded and strongly advocates for responsible dosages. Its Good Day Chocolate for Kids products are pediatric doses of pharmaceutical-grade supplements made with Fair-Trade milk or dark chocolate and candy-coated with colors from fruits and vegetables.

Recommended for children ages three and older, the products are hitting vitamin and supplement shelves nationwide at Target and are available online at Target.com, GoodDayChocolate.com, and Amazon.com. Additional stores will be announced soon. The children’s products complement the company’s chocolate supplements for on-the-go adults, which include Sleep, Energy, and Calm varieties.

“After years of research, we intentionally chose chocolate instead of a gummy or a pill as our delivery system,” explains Andy Goldman, M.D., Surgeon, and Co-Founder of Good Day Chocolate. “Chocolate is a real, whole food with antioxidant and anti-inflammatory qualities and is one of the most effective delivery formats for vitamins and supplements due to the natural combination of sugar and fat, which helps the body metabolize it more effectively and efficiently.”

Chocolate “absolutely” provides competitive differentiation from other supplement and vitamin products, believes Simeon Margolis, the company’s CEO and Co-Founder.

“There isn’t anything like this on the market,” he notes. “The supplements currently available for kids are either in gummies or chewable candies, which comprise mostly sugar, syrups, and gelatin. We came up with the chocolate delivery system because chocolate is a whole food with proven health benefits like xanthines and flavonoids—compounds that are antioxidant as well as anti-inflammatory. And, of course, the obvious—chocolate is delicious! Each piece is colored with fruits and vegetables.”

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Break out of the ordinary: see what’s new in life sciences packaging