Erbalab Launches Herbal Nutraceutical Products

Package design reveals the retail products’ innovative opening mechanism to attract consumers.

Package design reveals the retail products’ innovative opening mechanism to attract consumers.
Package design reveals the retail products’ innovative opening mechanism to attract consumers.

Health, wealth and fitness company Erbalab recently launched a new range of nutraceutical products in the herbal medicine segment. The product’s innovative delivery system, which uses an airless pump, isolates the active ingredients from the outside air, preventing degradation. The airless pump also helps to deliver the correct dose, which is more quickly assimilated into the body than other traditional delivery mechanisms.

Erbalab wanted to frame its product in a retail packaging that captured its innovative and high-quality nature. To do so, the Paris-based company selected the Burgopak Cabrio design. The design creates a spectacle around revealing the product with its innovative opening mechanism and helps to elicit a positive first response from consumers.

Arnaud de Saint Louvent, Erbalab’s Operations Director, says, “We’ve had some great feedback from the market on the Cabrio packaging. The Burgopak is a great fit with our aim to deliver innovative and high-quality products to our consumers.”

With 16 different varieties, all identifiable through a bright color scheme, the products stand out on pharmacy shelves in France.

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