The Role of an Equipment Label Manufacturer: Label Spec Review

A medical device manufacturer worked with an equipment label converter to manufacture and deliver labels to spec.

A white-labeled replica of the original nameplate.
A white-labeled replica of the original nameplate.
Resource Label Group

A prominent medical device manufacturer has had a 20-year partnership with Tennessee-based Resource Label Group (RLG) to manufacture their equipment labels.

Recently, the device manufacturer approached RLG with a specification drawing of an identification nameplate for a cardiac mapping device to review and bring to the market. 

The nameplate needed to:

  • Display the device name and OEM.
  • Contain a QR code, which a device operator could scan to access the product manual.
  • Show the safety compliance organizations (TUV, CE) which have certified the product and its bill of materials.
  • Leave a clear window, through which a separate label (printed on-demand during their device assembly process) would display device-specific identification information including the serial number and barcode.
  • Simplify manual label application during the device assembly process. 

The company planned to use a label comprised of a velvet-textured polyester film with a high-performance acrylic adhesive and polycoated kraft liner, both from 3M.

The planned label included a peel tab to make manually removing the label from the liner easy, and dotted guides printed on the adhesive side of the label to show assemblers where to line up the edges of the barcode label before affixing the two-label assembly to the device. 

The design printing on both sides of the film. The front of the label would display all identifying information, and the back would contain the dotted guidelines. But the team realized the spec wouldn’t result in a label that matched the client’s vision.

Spec review process

“Equipment and nameplate label clients typically fall into one of two camps: they either have a finished spec and simply need it to be taken through to the finish line, or they require help engineering the spec from the ground up. This client fell into the first camp,” says Marsha Frydrychowski, RLG’s Director of Marketing Services.  

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