Gestalt Brand Lab has executed an entire brand development project for new-to-market sports recovery product ActivMend. As an integrated branding agency, the company directs and designs strategy, visual identity, packaging, communications, sales touch points and brand experiences for clients so the brand narrative flows seamlessly together and endures over time.
Starting with a blank white box and a product concept, the agency built a creative brand idea around a company that has "engineered an innovative, highly effective, natural recovery product that gets you back to doing what you love, faster."
The comprehensive ActivMend launch includes product packaging design created by Gestalt with website and social media iterated by ActivMend’s in-house team following clearly defined brand guidelines developed by Gestalt. Key messaging emphasizes effective, natural healing through a high potency, nanotech Arnica patch that delivers recovery on contact.
"The ActivMend brand idea was built on the concept of innovative and active healing," said Gestalt Brand Lab Creative Director Chad Farmer. "The clean, bold color palette, modern logo type and packaging design has a utilitarian aesthetic that focuses on the duality of healing by merging science with nature," he added.