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Unit-Dose Pouch Suits Sports Gels

South African endurance supplements provider differentiates its gel products with a new semi-rigid, sachet that allows for one-hand opening and controlled dispensing.

South African endurance supplements provider differentiates its gel products with a new semi-rigid, sachet that allows for one-hand opening and controlled dispensing.
South African endurance supplements provider differentiates its gel products with a new semi-rigid, sachet that allows for one-hand opening and controlled dispensing.

32Gi Sports Nutrition is a South African provider of endurance supplements formulated both for elite athletes performing at a high intensity as well as for athletes who compete socially and those who exercise for health, fitness and weight maintenance. Its products include drink mix powders, sports chews and tabs, health bars, and tablets. In 2013, the company began the development of two new gel product lines—Sports Gel and the G-Shot—for high-intensity training or cycling.

“These were new products,” says 32Gi co-founder Mark Wolff. “From inception, we wanted them to be very different from other gels packaged in typical sachets or pouches. We also wanted them to be more environmentally friendly by removing the tear-off [tab of the sachet], which has been known to cause havoc on the roads and trails.”

32Gi’s requirements for the new packaging were that it be able to hold the required product volume, be EU-approved for export globally, and be convenient for the athlete to open and use.

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