“Consumers don’t just want personalization, they demand it,” according to a McKinsey report citing COVID-19 and the surge in digital behaviors raising the bar for all players. There’s been a rise in personalized skincare, haircare, and more as consumers look to branch away from off-the-shelf offerings. But shorter, customized runs in healthcare can strain production capacity at legacy plants.
Meanwhile, 3D printing has been making its mark on life sciences and production, from faster prototypes and assembly parts for manufacturing to customized medical devices.
One supplement company founder saw a way to use 3D printing to deliver personalized gummies that meet demand for tailored vitamins. As Melissa Snover, a registered nutritionist and founder & CEO of Nourished, explains, “Everyone has different nutritional needs that should be catered to. Mass manufacturing vitamins has been the standard practice for decades, but it is not necessarily practical when introducing customized products, or when someone is looking for a nutritional regime to fit their specific needs.”