Twitter campaign brings attention to medication adherence

The social media campaign features 28 attention-grabbing statistics.

Omnicell is trying to bring attention to the $105 billion problem of medication adherence, and they are doing it with a new Twitter campaign.

During the month of December, they are featuring 28 statistics about medication adherence, using the hashtag, #giftofadherence.

The attention-grabbing statistics include cited facts like, " Since 2006, cuts to reimbursements have cost pharmacies ~$15B in lost revenue" and "non-adherence causes 30-50% of treatment failures and 125,000 deaths annually."

Join the conversation, by following the hashtag on Twitter.

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