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Supply Chain Digitalization is a Source of Differentiation for High Performing Organizations

A University of Tennessee study shows that high performing organizations are two and a half times more likely to say their supply chain digitalization efforts are the source of differentiation for them in the marketplace.

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The University of Tennessee’s Dr. Randy Bradley conducted a study with his colleagues seeking to understand the current state of global supply chain digitalization. Bradley and his team received more than 1,400 responses from business industry leaders and professionals in supply chain analytics and IT, representing more than 27 different industries on seven continents. Sixty-four percent of the organizations reported that their annual revenues are over $500 million, and of those, 29% say that their revenues exceed $5 billion.Dr. Randy V. Bradley, Assistant Professor of Information Systems and Supply Chain Management, University of TennesseeDr. Randy V. Bradley, Assistant Professor of Information Systems and Supply Chain Management, University of TennesseeHDA

Speaking at the HDA Distribution Management Conference, Bradley said that high performing organizations were 2.5 times more likely to say that their supply chain digitalization efforts were the source of differentiation for them in the marketplace. He added that these organizations are “no longer just competing on price, or competing on product, or competing on quality of service, what they're saying is the way we're investing and driving digitalization is making a difference in the marketplace for us as an organization.”

These organizations are also 2.5 times more likely to be early adopters of various emerging technologies such as advanced robotics, predictive and prescriptive analytics, artificial intelligence, machine learning, or blockchain. Bradley cautioned that digitalization is not all about technology, but said that showing a culture of innovation and experimentation is a different mindset that allows these organizations to determine if a particular technology is going to be of value to them.

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