Pepsi NEX Zero comes with attached prize

Nintendo collectors will appreciate the free bonus.

Pw 44069 3 Pepsi Toy A

Found in Food Mart (akin to a 7-Eleven in the U.S.), in Tokyo, Japan, this unusual pairing of a bagged Nintendo “Dragon Quest X” monster figure with a single-serve bottle of Pepsi brand NEX Zero (bottled by Suntory, Osaka) sells for 147¥/USD $1.88. A band on the flex-packed figure, complete with tiny stand, fits over the bottle top. Consumers can collect 16 different figures in the promotion, which reportedly launched in July. 

Fresh from the show floor: pharma packaging innovations for 2026
Serialization mandates. Containment demands. Sterile barrier requirements. Our editors found the pharma packaging innovations addressing your biggest challenges at PACK EXPO Las Vegas. Get your free curated report now.
GET YOUR COPY
Fresh from the show floor: pharma packaging innovations for 2026