AquaBall 2.0 package takes a new shape, new packaging process

Reformulated healthy beverage alternative for kids changes bottle shape and moves from a cold-fill to a hot-fill process.

True Drinks is replacing its original globe-shaped bottle with a new 'kid-friendly' version.
True Drinks is replacing its original globe-shaped bottle with a new "kid-friendly" version.

A package’s shape can provide competitive differentiation. A great example: the package for True Drinks Holdings’ AquaBall™ flavored water beverages, which were introduced in 2012. The package consisted of a globe-shaped PET bottle decorated with a gorgeous shrink-sleeve film label printed with licensed Disney and Marvel cartoon characters.

In May, the Irvine, CA-based company announced it was transitioning out of the globe-shaped bottle into a narrower bottle that fits into cupholders and is easier for small hands to hold, with a more secure, easier-to-open closure.

The new package continues to deliver the same dynamic kid appeal as the original globe-shaped version. The product itself resonates with health-conscious parents given the four flavored waters offer a source of Vitamins B6, B12, B3 and C, contain no high-fructose corn syrup, no calories and no artificial colors or flavors.

As True Drinks’ website says, the company “recognizes that childhood obesity and juvenile diabetes have become epidemics among our nation’s youth.”

Feedback from Moms served as the impetus behind the package change, according to Kevin Sherman, True Drinks CEO. Beyond the new bottle shape, True Drinks also announced that AquaBall was now also preservative-free.

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