Carton features easy-opening tape.
The RippatapeTM tape, from Payne, is being used on 20,000 promotional ‘Total Protection’ paperboard gift boxes. Each pack contains a Clear Men 400ml shampoo and AXE deodorant body spray. The Spanish-language pack design features the Real Madrid footballer Cristiano Ronaldo.
A 4-mm, 60-micron RippatapeTM near the top of the rear of the box allows the end user easy access to open the box and remove the products. As well as allowing for easy opening, the RippatapeTM tab also helps make clear to the consumer precisely where the pack should be opened. Unilever’s use of RippatapeTM was driven by the desire to make the packaging consumer-friendly, frustration-free, and safe, and It was clear that Payne’s solution met these needs.
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