Scanbuy And Kezzler Bringing Internet of Packaging to CPG Companies and Retailers

Service enhances SmartLabel implementations using a single QR Code for both consumer engagement and logistical support.

The QR Code scanned by a consumer instantaneously links to the SmartLabel landing page. No special scanning app is required. (Photo credit: Scanbuy)
The QR Code scanned by a consumer instantaneously links to the SmartLabel landing page. No special scanning app is required. (Photo credit: Scanbuy)

Scanbuy, Inc., a provider of advanced QR Code mobile technology services that includes SmartLabel capabilities, and Kezzler announced a strategic partnership that will bring Internet of Packaging (IoP) to SmartLabel.

As a supplier of thousands of SmartLabel QR Codes for some of the largest global brands, Scanbuy joined forces with Kezzler to provide the new technology, which uses SmartLabel QR Codes to provide product traceability, supply chain optimization, and marketing insights for the CPG industry.

IoP enables product serialization on a mass scale, giving every product a unique identity in the connected world. The system is intended to offer product traceability and visibility using the same bar code, as opposed to a consumer-facing bar code and an internal code.

Working together, a Scanbuy QR Code placed on a product package dynamically links the consumer to the respective SmartLabel landing page via a simple scan. When the same QR Code is scanned for a business operation, companies gain full distribution visibility and insights to all stages of the product lifecycle through the Kezzler platform—leading to potential production and logistics benefits.

Scanbuy and Kezzler state that the IoP partnership will enable the following:

  • Consumer Transparency: The QR Code scanned by a consumer instantaneously links to the SmartLabel landing page. No special scanning app is required.

  • Supply Chain Traceability: The QR Code reveals information about the production batch. If chocolate contains cacao, it would be traceable to each individual farm.

  • Recall Management: The QR Code would identify affected products, narrowing down the products to be recalled.

  • Distribution Visibility: The QR Code tracks the time from production to consumer scans, providing the ability to follow a product’s journey through the distribution channel.

  • Product Shelf-Life Management: The QR Code explains expiration dates and is used to track each individual item in distribution. Viewing these expiration dates provides insights for preventing food waste throughout the entire supply chain.

  • Counterfeiting and Authentication: The QR Code ensures that a product without a cryptographic secure identity is not an authentic product.

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