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The Best $200 You’re Not Spending on Brand Protection

Registering your trademark and copyright with Customs and Border Protection can help expedite the seizure of counterfeit drugs, alerting you to the product in question and where it’s headed.

Registering your trademark and copyright with Customs and Border Protection can help expedite the seizure of counterfeit drugs, alerting you to the product in question and where it’s headed.
Registering your trademark and copyright with Customs and Border Protection can help expedite the seizure of counterfeit drugs, alerting you to the product in question and where it’s headed.

The more you know: Pharmaceutical manufacturers can register with Customs and Border Protection (CBP) for a fee of $190 (good for 10 years!) to help the agency in seizing their counterfeit medical products during importation. This registration gives CBP access to the trademark and copyright for drugs, meaning that it’s easier for them to seize items (fewer hoops to jump through) when they are suspected of being fakes.

HDA’s Pharmaceutical Cargo Security Coalition (PCSC) recently held its 2018 Educational Seminar in New Jersey in May. At the event, Tony Orosz, Assistant Director of the Pharmaceutical, Health and Chemical Center of Excellence and Expertise, U.S. Department of Homeland Security, explained that CBP can also alert the manufacturer when counterfeits are spotted. In some cases, manufacturers have been able to visit the center to help identify whether goods are counterfeit.

It’s a worthwhile investment—amounting to under $20 per year—for intel on whether people are counterfeiting or diverting a manufacturer’s goods and where those items are headed.

Orosz was clear in his message that CBP is open to connecting with the healthcare industry to learn about their products and packaging; they maintain the aforementioned “Center of Excellence and Expertise” (CEE) dedicated to the pharmaceutical industry for questions surrounding imports and exports.

Customer and Border Protection runs ten CEEs around the U.S., each specializing in a different industry such as electronics, agriculture, consumer products and machinery. These centers are part of the CBP’s focus on “Trade in the 21st Century,” aligning with modern business practices, zeroing in on industry-specific issues and tailoring their support.

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