FDA Bans Vuse Alto E-Cigarette Flavors in Youth Vaping Crackdown

According to a recent article from The Hill, the FDA has banned Vuse Alto menthol and fruit-flavored e-cigarettes due to their appeal to young users. Vuse, from R.J. Reynolds Vapor Co., is the top-selling U.S. e-cig brand, with Vuse Alto as its leading sub-brand.The ban targets three menthol and three mixed-berry flavored products, available in various nicotine strengths. Unless the company submits a new regulatory application meeting public health criteria, the products can't be marketed or distributed in the U.S. The decision stems from the company's failure to prove that the flavored products benefit adults more than they harm youth.