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Sequel's New Tampon Design Gains FDA Clearance

The company is planning a unique sampling campaign in major cities to gain a foothold in the difficult tampon market.

Sequel
SEQUEL

According to a recent Wall Street Journal article, Sequel, a menstrual health startup based in San Francisco, has achieved a significant milestone by obtaining FDA clearance for its novel tampon design. Unlike conventional tampons with linear grooves, Sequel's features spiraled grooves engineered to optimize liquid absorption. While the FDA clearance paves the way for Sequel to introduce its innovative product to the market, the real challenge lies ahead in effectively marketing and competing against established giants in the menstrual care industry, such as Procter & Gamble, Kimberly-Clark, and Edgewell.

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