Amazon Wants to Kill the Barcode

Amazon’s new multi-modal identification aims to link photo recognition and robotic packing in its warehouses.

Screen Shot 2022 04 18 At 2 39 32 Pm
Getty Images

The barcode dates back to 1948 when two innovative students at Drexel University saw issues with how the supermarket industry managed inventory and customer check-out. Since then, it has been a staple organized labeling. Now, according to a recent CNET article, Amazon, the world’s biggest retailer is planning to eliminate barcodes. As the ecommerce giant becomes  more dependent on automated robotic processes, it is realizing that new technology isn’t as compatible with the old. For example, barcodes can be difficult to locate on oddly-shaped items, and robots don’t have an efficient way to troubleshoot that.

List: Digitalization Companies From PACK EXPO
Looking for CPG-focused digital transformation solutions? Download our editor-curated list from PACK EXPO featuring top companies offering warehouse management, ERP, digital twin, and MES software with supply chain visibility and analytics capabilities—all tailored specifically for CPG operations.
Download Now
List: Digitalization Companies From PACK EXPO
Sustainable Healthcare Packaging Solutions That Work
Industry leaders share proven strategies for reducing packaging emissions by up to 70% while meeting safety and regulatory requirements.
Read More
Sustainable Healthcare Packaging Solutions That Work