Have you noticed that interstate messages have become more creative lately? It’s not uncommon to see a pun or humorous reference while cruising down the highway. These are known as dynamic message signs, and they’re intended to increase compliance. In the same vein, a recent FiercePharma article reported that the FDA has enlisted its own wordsmiths to help relay their messages. The goal is to get peoples’ attention, and, more importantly, combat dangerous viral misinformation.
FDA Modernizes Social Media Voice
The Agency hopes to convey serious information with a more creative and accessible tone.
Aug 31, 2021
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