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Data and AI Accelerate Digital Transformation in Pharma

The PDA Annual Meeting emphasized the growing need for pharma manufacturing facilities to become digitalized to improve productivity, open the door to further technologies, and make the most of the ‘digitally native’ workforce.

Adoption of AI in validation and other processes, including data collection and management, can result in valuable predictive qualities within a manufacturing facility.
Adoption of AI in validation and other processes, including data collection and management, can result in valuable predictive qualities within a manufacturing facility.

As the name implies, “Pharma 4.0” is Industry 4.0 applied to pharmaceutical manufacturing, which is the addition of cyber-physical systems to computerize manufacturing while focusing on the human element. The concept has been gaining traction in recent years and was a common theme in the 2021 Parenteral Drug Administration (PDA) Annual Meeting.

The four pillars of Pharma 4.0, as explained by Gilad Langer, industry practice lead at Tulip Interfaces, a digital technology provider, are:

  • Resources
  • Information Systems
  • Organization and Processes
  • Culture

These pillars focus on digitization, digitalization, and the human element.These pillars focus on digitization, digitalization, and the human element.These pillars focus on digitization, digitalization, and the human element. Here’s one company’s explanation of digitization vs. digitalization. Further, Pharma 4.0 allows for the democratization of technology. In other words, what once was available only to experts is now available to the general workforce. The shift to this democratization can be eased through the new generations entering the field, who are all but raised on technology, making them what Langer called “digitally native.” Yet, the pharmaceutical industry is not taking full advantage of these advancements.

One of the main facets of the Resources pillar is digital transformation which centers on real-time data and information to increase productivity, enable machine operators to do their jobs more efficiently, and further allow the use of predictive technologies, augmented reality (AR) and virtual reality (VR), Big Data, artificial intelligence (AI), and machine learning (ML). It allows for connectivity through integrated systems, equipment, people, and other software systems; real-time visibility into operations; transparency for quicker reaction time; and, at its highest levels, predictability and self-optimization in that the system can predict the outcome of a batch or machine’s performance and self-correct. In this kind of environment, apps, smart sensors, or the Industrial Internet of Things (IIoT) are used as a means of first capturing the data from the floor, which is then transferred to the cloud, available for use.

Replacing documents with data

Thus, a focus of digital transformation is replacing the use of paper as a means of data collection. Paper is cumbersome and time-consuming, placing additional unneeded demands on the workforce, yet factories–and especially those in pharma–still rely heavily on its use. Referencing the Pharma 4.0 pillars, Langer pointed out that digitally native workers come into the workplace only to be brought into a Culture which teaches them to use Organization and Processes that are centered on paper. This is a waste of ability to help transition into the digital era and serves only to create a workforce gap.

At the same time, digital transformation is not one large operational problem to be tackled at once, but rather is made up of a multitude of small changes facilities can make which don’t take as large of an investment to fix, according to Langer. The Organization and Processes need to become digitally native, and continuous improvement is at the core of this transformation. Langer envisions this process taking a number of years to fully accomplish, with one foot on each side of “the digital divide.” This paradigm shift to digital data will happen gradually, requiring the industry to switch from its current document mindset, and it is never too late to start.

Organization and Processes need to become digitally native, and continuous improvement is at the core of this transformation.Organization and Processes need to become digitally native, and continuous improvement is at the core of this transformation.“What we want to do is create digital content that is human-centric for one small problem at a time,” said Langer. He went on to explain a few examples applied with a set of technologies called no-code apps or digital content. “Basically, all of your engineers, all those who are within the operational domain of your manufacturing plant, can use something that feels like and looks like a PowerPoint to create these digital sets.” They do this by logging events, creating data sets that can then be stored in the cloud in a way that will allow advanced algorithms like AI and ML to use the data.

More sophisticated ways to capture data–such as work order terminals that interact with an ERP to get input on work orders on the floor, and batch processing and recording, capturing batch record data–can be used, though simple checklists on mobile devices, simple deviation/exception recording on a laptop or tablet, and especially digital logbook solutions are also effective.

INTRODUCING! The Latest Trends for Life Sciences at PACK EXPO Southeast
The exciting new PACK EXPO Southeast 2025 unites all vertical markets in one dynamic hub, generating more innovative answers to packaging challenges for life sciences products. Don’t miss this extraordinary opportunity for your business!
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INTRODUCING! The Latest Trends for Life Sciences at PACK EXPO Southeast