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E-Commerce and Beyond—Packaging’s Role in the Omnichannel Supply Chain

In case you missed it: catch up on the fourth in a series of e-commerce coverage for the packaging industry.

E-commerce series 4
E-commerce series 4

The spotlight is on packaging professionals to succeed in protecting products delivered to your door, while using less materials.

“E-commerce is changing product handling and the supply chain needs to change; it’s archaic but more robotics will help,” says one Packaging Manager, consumer goods.

The majority of CPGs polled report changing secondary packaging, but close to 40% are looking at changing primary packaging as well. “There is no magic wand for e-commerce, no standardized solutions,” says one CEO of a package design firm. “Every company that works with e-commerce has had to rethink their strategy.”

Breakage and leaks remain a problem, with CPGs paying up to fifty cents per package to Amazon for prep work. Thirty to forty percent returns for damaged goods is not a sustainable model. In some cases, brand owners of extremely delicate or large and heavy items may have to reach the conclusion that their products do not fit the e-commerce model.

To meet the challenge, many companies (46% of those polled) are creating special positions or departments. Others are turning to contract packagers for help. According to the new report, contract packagers are predicting double digit growth (11.9%) to meet e-commerce demand.

For more information on CPGs, 3PLs and packaging OEMs, download the FREE Executive Summary, or, PMMI members can access entire 56-page report here.

To see all ten articles in this series, click here.

Interested in the latest developments with e-commerce in Europe? E-Pack Europe, March 25-27, 2019. Click here. Readers receive a 10% discount with the code EPS19PMMI.

The spotlight is on packaging professionals to succeed in protecting products delivered to your door, while using less materials.

“E-commerce is changing product handling and the supply chain needs to change; it’s archaic but more robotics will help,” says one Packaging Manager, consumer goods.

The majority of CPGs polled report changing secondary packaging, but close to 40% are looking at changing primary packaging as well. “There is no magic wand for e-commerce, no standardized solutions,” says one CEO of a package design firm. “Every company that works with e-commerce has had to rethink their strategy.”

Breakage and leaks remain a problem, with CPGs paying up to fifty cents per package to Amazon for prep work. Thirty to forty percent returns for damaged goods is not a sustainable model. In some cases, brand owners of extremely delicate or large and heavy items may have to reach the conclusion that their products do not fit the e-commerce model.

To meet the challenge, many companies (46% of those polled) are creating special positions or departments. Others are turning to contract packagers for help. According to the new report, contract packagers are predicting double digit growth (11.9%) to meet e-commerce demand.

For more information on CPGs, 3PLs and packaging OEMs, download the FREE Executive Summary, or, PMMI members can access entire 56-page report here.

To see all ten articles in this series, click here.

Interested in the latest developments with e-commerce in Europe? E-Pack Europe, March 25-27, 2019. Click here. Readers receive a 10% discount with the code EPS19PMMI.

The spotlight is on packaging professionals to succeed in protecting products delivered to your door, while using less materials.

“E-commerce is changing product handling and the supply chain needs to change; it’s archaic but more robotics will help,” says one Packaging Manager, consumer goods.

The majority of CPGs polled report changing secondary packaging, but close to 40% are looking at changing primary packaging as well. “There is no magic wand for e-commerce, no standardized solutions,” says one CEO of a package design firm. “Every company that works with e-commerce has had to rethink their strategy.”

Breakage and leaks remain a problem, with CPGs paying up to fifty cents per package to Amazon for prep work. Thirty to forty percent returns for damaged goods is not a sustainable model. In some cases, brand owners of extremely delicate or large and heavy items may have to reach the conclusion that their products do not fit the e-commerce model.

To meet the challenge, many companies (46% of those polled) are creating special positions or departments. Others are turning to contract packagers for help. According to the new report, contract packagers are predicting double digit growth (11.9%) to meet e-commerce demand.

For more information on CPGs, 3PLs and packaging OEMs, download the FREE Executive Summary, or, PMMI members can access entire 56-page report here.

To see all ten articles in this series, click here.

Interested in the latest developments with e-commerce in Europe? E-Pack Europe, March 25-27, 2019. Click here. Readers receive a 10% discount with the code EPS19PMMI.

Medical Device Innovations Report
Cutting-edge packaging technologies are transforming the medical device sector in PMMI’s “Innovation in Medical Device” report, featuring advanced materials, smart solutions, and evolving regulations. Editors share insights from nearly 300 PACK EXPO booth visits—each product deemed new and truly innovative—alongside video demonstrations of the equipment and materials on display.
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Medical Device Innovations Report
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Break out of the ordinary: see what’s new in life sciences packaging