Counterfeit Drugs / Image: Economist
Establishing brand identity is difficult, but maintaining that brand’s integrity in a world of counterfeit products can prove even more challenging. PMMI, The Association for Packaging and Processing Technologies, interviewed 75 brand manufacturers, industry experts, and technology suppliers to get the inside scoop on counterfeit products and ingredients. Read the full report here to learn more about the global counterfeit market and how to implement track and trace solutions to protect consumers and meet regulations.
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