You've heard of smart phones, well what about smart packaging?
How about if I told you that you could walk into a drug store and a device similar to a 3D printer would spit out a totally customized package with your medicine?
I bet you're thinking it's never going to happen.
Maybe not, but at Pharmapack Europe, that is one of the ways experts say the future of packaging could change, and completely disrupt the field.
Pharmacutical packaging's role has always been to have the correct barrier and get the product to the marketplace, while also making sure the supple chain was secure, explained Peter J. Schmitt, Managing Director at Montesino.
But, soon, he says the focus is going to change.
"Instead of worrying about approvals, think about user interface," he said. "Move beyond flexible packaging, instead of bottles and blisters, focus on, on demand packaging."
Montesino said with new technology, like 3D printers, the idea is not so far fetched.
