The launch of a new vitamin “value pack” by British pharmacy chain Boots highlights the capabilities of RPC Containers Market Rasen in the manufacture of large-sized vitamin bottles.
The Boots vitamin range has included value packs for several years, but typically these retailed in a number of different pack sizes. In order to improve logistical efficiencies, on-shelf branding, and ease of shopping, Boots decided to relaunch in a standard container to ensure a uniform pack size across all vitamin value packs.
Feedback from consumer research suggested an optimum requirement for six months' supply--a total of 180 tablets or capsules per pack. Due to the differing vitamin tablet and capsule sizes, this meant that a 500-mL bottle was needed to accommodate a six-month supply.
Realizing that its regular supplier would need to invest in new tooling to develop the desired container, Boots asked RPC if a suitable bottle could be created using existing molds. RPC Market Rasen extrusion blow-molds the HDPE bottle, which is color-matched in silver to existing containers in the Boots vitamin range. Boots used RPC as a 'one stop' resource for packaging requirements, employing a twist-and-turn Child
Resistant Closure supplied by RPC Halstead.
“RPC has helped us to ensure that consumers who prefer a bigger pack size of vitamins can now benefit from a single, highly visible and convenient pack format whatever their purchase,” comments Kristin Holland, vitamin brand manager at Boots.
The Boots vitamin range has included value packs for several years, but typically these retailed in a number of different pack sizes. In order to improve logistical efficiencies, on-shelf branding, and ease of shopping, Boots decided to relaunch in a standard container to ensure a uniform pack size across all vitamin value packs.
Feedback from consumer research suggested an optimum requirement for six months' supply--a total of 180 tablets or capsules per pack. Due to the differing vitamin tablet and capsule sizes, this meant that a 500-mL bottle was needed to accommodate a six-month supply.
Realizing that its regular supplier would need to invest in new tooling to develop the desired container, Boots asked RPC if a suitable bottle could be created using existing molds. RPC Market Rasen extrusion blow-molds the HDPE bottle, which is color-matched in silver to existing containers in the Boots vitamin range. Boots used RPC as a 'one stop' resource for packaging requirements, employing a twist-and-turn Child
Resistant Closure supplied by RPC Halstead.
“RPC has helped us to ensure that consumers who prefer a bigger pack size of vitamins can now benefit from a single, highly visible and convenient pack format whatever their purchase,” comments Kristin Holland, vitamin brand manager at Boots.
